NEW HERMÈS TRANSPARENT BOUTIQUE IN AMSTERDAM BY MVRDV
A glass-fronted townhouse designed by MVRDV now serves as a store for luxury fashion brand Hèrmes, with warm-tone interiors by French design agency RDAI.
Dutch architecture firm MVRDV completed the townhouse’s partially see-through facade back in 2016, using hundreds of specially-engineered glass bricks and a transparent high-strength glue.
Named Crystal Houses, the building is nestled amongst a parade of stores of popular Amsterdam shopping street Pieter Cornelisz Hooftstraat.
Three years ago it played host to a one-storey Chanel boutique, but its new tenant – luxury French fashion brand Hermès – will now occupy two floors.
The overhaul of the store’s interiors by Paris-based agency RDAI has seen the removal of a blank wall from behind the upper half of the facade.
This means that passers-by on the street can now more clearly see the glass elements subtly merging with townhouse’s terracotta brickwork, which is meant to give the illusion of a dissolving wall.
MVRDV says the facade is “finally as open as originally intended”.
“With the upper floor open, you now sense even more clearly the transparency of the facade,” the firm’s founder, Winy Maas, told Dezeen.
“Before, the glass bricks enabled a visual connection between the street and the ground floor of the store, so you could see people moving on the other side of the brick wall. Now, that connection includes the first floor too, and the facade is twice as dynamic.”
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!